Episodes
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Ep16 – How to Build Relationships with Suppliers – Crossing the Desert – Fortis
DECEMBER 26, 2024
“Australians have a way of taking a trend and making it their own. And they make it a little bit more fun, a little bit more quirky.”In this episode, Georgina Trigg shares the story of starting her business in a Dubai that many of us wouldn’t recognize today—a city t...
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Ep15 – How to Build a Business That Fits Your Personality – Crossing the Desert – Fortis
DECEMBER 12, 2024
Sometimes life falls apart all at once: a business partnership doesn’t work out, the products don’t arrive from production on the day of your store’s grand opening, and you reach a breaking point where you feel like grabbing a bat and smashing everything around you. And yet, all of this can be...
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Ep14 – How to Stand Out Among Tens of Thousands of Competitors – Crossing the Desert – Fortis
NOVEMBER 28, 2024
“Every mom in Dubai knows him”—that’s how entrepreneur Galina introduced Isaac to Pavel. Pavel is the founder of Skill Kid, a school offering English classes and educational events for children. He came up with an approach that makes his school stand out from the rest.
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Ep13 – How to Find the Biggest Clients’ Need – Crossing the Desert – Fortis
NOVEMBER 14, 2024
Our guest’s business idea became so popular that she patented its name. Now, no one else in the Emirates can call a quick repair service “Quick Fix.”In this episode, Isaac talks with Hamda, founder of the interior design studio Dress My Room. She started by turning h...
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Ep12 – How to Win Clients from a Niche, Demanding Audience – Crossing the Desert – Fortis
OCTOBER 31, 2024
If you’ve ever been served a drink adorned with a beautiful flower, there’s a good chance it came from Greeneration’s vertical farm. This farm specializes in growing microgreens and edible flowers for high-end restaurants. In this episode, we’re joined by its founder, Roman, and Daria, the Vic...
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Ep11 – How to increase your profit making data based decisions – Crossing the Desert – Fortis
OCTOBER 17, 2024
In this episode, entrepreneurs launch their business based on precise calculations. They go all-in: putting in all their savings, taking out loans, selling their car — all to open a great spot and spend everything in 3 months. Will they manage to turn a profit within those three months?...
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Ep10 – How to Build a Business with Arab Identity – Crossing the Desert – Fortis
OCTOBER 03, 2024
In this episode, a student project evolves into a lifelong endeavor. Stickers are revealed to have a thousand-year history. Despite attacks from critics, mutual understanding prevails. And karak flows through our veins.This time, Isaac interviews Raghad Murad, the founder of ...
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Ep9 – How to win the competition – Crossing the Desert – Fortis
SEPTEMBER 19, 2024
You'll hear two stories. Daniel van Dooren and his partner Scott Chambers First had founded their surfing school on an empty market: no competitors, small community of surfers – and nobody else knew you could surf in Dubai. Galina Volgach started a real estate agency — to compete with thousand...
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Season 2 – Trailer – Crossing the Desert
SEPTEMBER 10, 2024
Get ready for another thrilling journey in Season 2 of Crossing the Desert! This time, our host isn’t just finding his footing—he’s making bold moves, taking bigger risks, and facing tougher challenges as he continues his mission to launch a business in Dubai. With new obstacles aroun...
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Ep8 – How to outsource manufacturing – With Botanist’s Simona Sotirovska – Crossing the Desert – Fortis
AUGUST 01, 2024
In this episode, Isaac discovers that to own a home care products brand, you don’t need your own production, equipment, or even your own formulas. In the modern world, you can own a restaurant without having a kitchen or a dining space. You can own a bakery without buying flour or hiring baker...
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